for my 30 second video, I am creating a what inspires the artist. I have started by creating a mock layout adding titles of what I want to say, and then with each inspiration there will be a short clip showing pictures or videos that are linked to the answer. so I have began with the music and family section (adding photos and a video from a concert of a indie/alternative rock band that I went too which is some intertextuality into the genre and then for the family section adding some photos of people that mean something to the 'artist').
I began editing the about page of the website, adding a main box which includes a little introduction to how the artist got into music. in this section I also would like to add a main image of the artist and potentially add smaller size images around that.
for this page, I also want to add my 30 second video clip as this involves talking about what inspires the artist.
starting the editing process of my music video
this image shows the intro that I have began editing. it involves scenes from my chosen locations such as the park and beach. while editing this scene I paid extra attention to the beat and rhythm of the song to make sure the actual video flowed correctly. however, there are areas which lack in terms of many of the beginning scenes focus on the angles from behind meaning you cannot see the subjects faces. in order to improve I want to replace certain parts and make sure I include more angles and shots of the same video.
for this image, it shows part of my lip singing. this is where I have much to improve in my opinion because I am wearing the colours I suggested, you can see the posters of intertextuality, and there is the added element of the guitar. however I dont believe it matched the theme of the song where it is moody and ethereal. so in order to improve I want to implement the overlay of possibly stars or raining to give into the theme but also maybe even retake this video and have it in a more darker area or during the sunset creating a lens fare. this is what I hope to do for this area
progress on the website: 7/9/26
contact sheets for music video website:
when doing this photoshoot a lot of (things) came to light. I realised that you had to think critically about all the details going into the image. for example, photos taken with the black backdrop, you could very clearly see the light coming from the window behind it and therefore I had to compromise; whether that was standing closer or further away from the subject, changing the light settings or the angle it was placed at just to take less attention off of the light peeking through. it was also very important that my subject understood exactly what it was I wanted and needed from the images taken because once I told them they fell quickly into place executing my wishes perfectly. composition was also a key factor to take into consideration. in some images with the blue light we made sure to place in certain areas to highlight features like my eyes or facial expressions and in addition I chose to use the blue colour in order to present the emotions coming from my chosen song which depicts sadness and isolation repeatedly.
for this clip press the link: nea 30 second clip
initial ideas for my nea:
for my NEA I will be producing a music video. my initial ideas for songs would be:
-iloveitiloveitiloveit by Bella kay
-see you again by Tyler the creator
-are we still friends by Tyler the creator
for this music video I want it to include scenes / create a story which could almost relate to the target audience of 16-25 year olds. this would be including concepts of friendship and love ext...
for locations it is required to have at least two mice-en-scenes and for this my initial ideas of a location in the music video would possibly be at the beach with a sunset, this is because I feel as though many people of that age category love being at a place so scenic and beautiful and that having this in the video would attract those watching and also with any song that I choose I believe it would go well with the vibe and lyrics. another location would possibly a bedroom or just in general a house. this would be because I feel as though many different types of scenes can be captured in a simple location whilst it still creates purpose to the video.
Goodwin's theory focuses on all the elements and conventions that go into a music video in order to make it successful and effective. he listed that these conventions involve: genre characteristics; which involve ideas like dance routines and stage performance, lyrics and visuals; the lyrics involved in the music video relates to what the audience can see in the music video, close ups and motifs; this is where music videos constantly show references to where the audience has to look, eg screens within screens, and finally intertextual reference; this being that in the music video it will make a reference to other films, programmes, videos ext. so ultimately Goodwin argues that if artists continue to use these predictable patterns it will create connections and meaning towards the fans, therefore making an effective music video.
in my music video example of 'hello' by Adele Goodwin's theory is expressed by the genre characteristics of Adele having a raw performance in which realistic and strong emotion is presented and felt. the lyrics and visuals of this song can be spotted from the title 'hello' and the location of the video, Adele is seen isolated and 'hello' illustrates how she is calling out to someone when in such a secluded area. in addition, there are a lot of close ups in this video of Adele signing which the audience would be able to visual and depict the emotion coming from her signing suggesting the significance of how she feels and also there are multiple close ups of the man who is thought to be her old 'lover' and that signifies the relationship they had, including the good and bad.
Richard Dyer's star theory involves three main ideas. 1) the star as a construction 2) the star as a commodity 3) the star as an ideology. the celebrity is seen as a manufactured image, meaning they are not just an actual person but they are artificial images articulated by the media industry. celebrities are also seen as products which are designed to be marketed and sold in order to get financial gain. furthermore, celebrities are seen to represent certain groups and beliefs, promoting them to the audience. also part of Dyer's theory is the idea of the central paradox. this is where the celebrity must appear to be ordinary whilst also being extraordinary, and they have to be present whilst also being absent.
in my music video example of 'oops I did it again' by Britney Spears expresses the ideas in the star theory. for example, the star as a construction is shown by Britney wearing the red catsuit. this is because it is not realistic to see many individuals wear that type of outfit daily and so by seeing something unusual in the sense it is not commonly seen creates a massive image which is not easily forgotten. also the star as a commodity is depicted from this song as it was used to expand Britney's brand identity as an artist and it was successful as this video now has 517million views so as a celebrity Britney was effectively marketised where many kept watching this video and bought her merchandise and went to her tours. furthermore the ideology of feminism is reinforced by Britney's lyrics of 'I am not that innocent' which emphasises how it is becoming more common for women to take control and stand for what they want and this is what this lyric connotes, that women are able to be passive or submissive.
