Media magazine – in a class of its own: the American teen movie
The genre of teen/high school movies only came about due to economic and social changes in post WW2 America and Britain. The teenager was never a proper social identity before this time; the transition was more of a child to adult. An immediate post-war baby boom meant that there were a lot more teenagers around and that more would go to college. Between 1952 and 1958 the 13–21-year-old market grew and the media immediately spotted potential and have carefully nurtured this group ever since.
Nearly all teen/ high school movies deal with the teenager’s sense of individual identity and most of these movies, like mean girls for example, offer reassuring ideologies as characters are eventually absorbed and welcomed into the community whilst their enemies are defeated and rejected
This article talks about all kinds of movies, for example, thirteen, and how they used different techniques of a handheld camera or crash zooms all to create a realistic insight to the teen genre.
Overall, I learnt about how this genre of high school movies only came about after post war and how the idea of a teenager was never major until the media continued to showcase it. I learnt about all the things that make the genre realistic, for example, there are always specific characters, the jock or the mean girl. This article writes about the technique of a hybrid and how that prolongs the life of the genre.
One way I could relate this article in my studies is when learning and explaining Steve Neales genre theory and how this genre of teen/high school has its codes and conventions which are constantly repeated but also evolving.
shelter.
https://youtu.be/sqs8pzVY0C0?si=0lPuKjUN8wuR8jqe
this is video is based on this women who experienced racism when trying access social housing. I chose this video as I was interested to learn about all the different types of discrimination that do comes when people are trying to find a home. it represents the narrative of a single mother who is trying her best to find a house for her and her children, just after getting out of an abusive relationship, but also whilst dealing with racism. she talks about how home is your stepping stone to a better quality of life, and although it was quite hard she never gave up and that's the advice she gives the to the audience. never give up, there is always something to get you out of bed and make your life that bit better, so find it and it will lead to greater things. although the journey was hard, she finally got a house, however, in getting this house you need to think about the community and environment because this women ended up achieving shelter for her family, but it was in an area of grooming and exploitation, so no matter what there is always that sense of fear.
this video reflects altruism in the way that this women gives advice to those in the same position as her, building that emotional and sentimental connection and overall shelter represents altruism through their charity and it is seen at the end of the video when it encourages the audience to sign their open letter to demand of a fairer housing system and therefore this shows their concern for individuals in our community as they try to get the audience involved to improve the situation.
genre theory
concept 1- repetition and difference
factors of a media product that might be used to begin diagnosing the genre of a product:
-levels of verisimilitude: the degree to which a media product references the real world. -narrative similarities -character-driven motifs: audiences expect some genres to deliver explicit character-driven motifs. (lead characters might have defined attributes or follow genre-driven narrative arts) -iconography: this refers to the mise-en-scene expectations as well as camera and editing styles. it is the visual components of a media product. -audience targeting: Neale highlights the way that genres are crafted to create appeal for specific audience segments. -representational effects: Neale also suggest that genres might be recognisable through their application of gender specific representation
genre hybridity
the deliberate inclusion or intertwining of conventions from across a number of genres. the potential appeal of genre hybridity is:
-hybridity enables quick tonal shifts -genre piggybacking: products can cash in on the relative popularity of a genre driven product by incorporating elements or motifs of that genre -creates individual product character -high + low culture remixing -expands audience appeal -nostalgia -mirrors contemporary audience consumption experience -knowing audiences
concept 2 - industry effects on genre driven content
genre driven content, Neale says, is also shaped as a result of producer-orientated practices
the marketing functions of genre:
-intertextual relay builds a products narrative image -intertextual relay guides audience readings.
key terms (I didn't know before reading the chapter)
auteur effects = relates to the input that individual producers have on genre driven products
institutional mediation = the effect of institutions in shaping genre driven products
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